Select the Right Keywords for Your IT Services Site in Maryland

Search Engine Keywords are the Foundation for your Website

By Randy Duermyer, About.com Guide

Before you can attempt to try to optimize your website for search engines, you need to find the right keywords to target for your site. It is absolutely critical that you not skip this step because the rest of your search engine optimization (SEO) efforts depend on it.

CWP Tech Solutions primary client base is medical IT services, which is to say our bread and butter comes from an intimate working knowledge of doctor billing software, EMR software database connection problems and knowing what a doctors office wants and needs from it’s IT support provider.

Wordtracker is a SEO keyword selection tool we often use to discover the most effective keywords to use to improve the Google ranking of our small business clients. To illustrate see the estimated search volume of keywords CWP Tech Solutions might use to target our own IT services:

it services 3,792 searches (top 100 only) Want more it services keywords?

continued from Randy’s About.com article:

There are a number of very good free keyword research tools available to help you with this part of your SEO efforts. You can also quickly compare the popularity of up to 5 keywords at once using Google Trends.

Keyword Research is Not Just About Search Volume

The crux of keyword research and selecting the right keywords for your website is not based on search engine volume alone. Search volume must be weighed carefully against the competitiveness of your keywords – the number of sites already ranking for those terms. The balance between high volume and low competition is the ideal selection.

For example, a recent check in WordTracker’s free keyword research tool for the term keywords returned an estimated daily search volume of 1,310 search queries per day, considered to be a strong volume. A search in Google for the term keywords returned 391,000,000 results, which is considered to be extremely competitive (prohibitively so, except for the largest and most authoritative sites). Someone with a smaller site would be better off selecting a lower volume keyword with less competition, rather than focus on an extremely competitive keyword or keyword phrase for which that site has virtually no hope of ranking well.

During the search for keywords, WordTracker’s tool also returned the phrase search engine keywords. While the volume for search engine keywords was only estimated to be 21 searches per day, the number of sites returned in a Google search for search engine keywords was only 704,000, making the term much easier to target for high search engine rankings. Any site would be better off getting 5 visitors per day for the keywords search engine keywords than it would be getting no visitors for the term keywords.

Article Source: About.com

CWP Tech Solutions in Frederick Md has experience in Electronic Health Records for Maryland doctors and Medical IT services.

CWP Tech Solutions Inc

1446 W Patrick St Frederick Maryland 21702

301 662-6219

Fees For Search Engine Marketing and Social Media Optimization:

Social Media Optimization: 8 hours of one on one consultation, create social media profiles with SEO ranking specifically in mind. First Hour is exploratory, we may or may not choose to represent you, we will discover if we can realistically do something for your product or service in this first hour. Fee $100.00 per hour or $700 come into our shop at 1446 W Patrick St, Frederick Md  or we can do remote log in where we can both move the mouse and I can answer questions over the phone live

Google Places or Google Local Business Listing ranking

Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps. Google Maps is often the ONLY search results displayed on a smart phone. Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2000 annually

Keyword selection: one on one consultation to select effective keywords $100.00 per hour Typically our clients have a long list of keywords they’d like to be found under, we counsel you should pick no more than 3 keyword phrases, sell one thing and sell it well. You only have X amount of Google authority available to you at one time, attempting to spread a finite quantity of Google Juice over many keywords is counter productive in our experience. Every 6 weeks add 3 more keyword phrases to target, do NOT attempt all of them at once.

Managed Company Facebook Pages

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 to $3000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others. Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $14,000 annually $2000 up front, $1000 month to as much as $25,000

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Tagged as: keyword research, search engine optimization, social media optimization