Web Design is the least of your worries
Tuesday, September 8, 2009 at 12:48am
”Do you do web design?”
My reply is common for most SEO agencies: “Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”
Web Designers think they’re supposed to be writing to please humans.
Web Designers are Totally Clueless…
If you don’t write to please GoogleBot FIRST
no one is ever likely to see your Shakespearean prose of glitzy flash presentation.
Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.
The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.
When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines.The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more
Who cares if you have a pretty site… if no one is ever going to see it!
If that expensive site with bells and whistles is ranked #211 in Google, and we’re not talking about your website showing up when you type in your company name… The customers you so desperately need are typing in “What they want” and “where they’re willing to go to get it”. Those are keywords: “product or service they’re looking for” and “geographical area”, or from YOUR perspective “your product or service” (first half of a keyword phrase) and “geographical area” (your service area and second half of a keyword phrase).
A Business website’s sole purpose in life is to deliver text, specifically sales copy, it’s secondary purpose in life is to rank in Google.
Are web designers clueless about SEO? by Rachelle Money, 3 September 2008
This week we look at what our newsletter readers thought of Peter Kent’s interview with Rachelle Money. The author of Search Engine Optimization for Dummies caused a split between our readers over his comments that web designers were pretty clueless when it came to SEO.
Wordtracker had a fantastic response from our readers and we thank all of you for sharing your thoughts and comments with us.
Here are some comments from those who supported Peter Kent’s assertion that web designers know little about SEO:
Chris TT said virtually all his clients have a tale of woe from about web design companies.
He said: “Most people are only enlightened about SEO once their expensive website has failed to get them traffic and/or business. So, we would vouch for Peter’s comment about web designers – though I’m sure there are some out there who get it.”
Gail Mills said she paid the price for choosing the wrong web designer and putting her trust in those who said they were experts without doing thorough research on them first. “It unfortunately has been a frustrating learning experience. My mistake was not investing a small amount of money in the Dummies books. So I’m the dummy until I purchase the new SEO book,” she said.
Sam Mooney said problems arise because web designers and clients alike put aesthetics over functionality.
“Web designers are, first and foremost, designers. They’re not really that interested in the ‘business’ of a client’s site, they care about the look.
“Combine this with a client who also cares more about the look than about usability – or taking the time to actually define their potential visitors – and you have a situation where it’s likely that web sites won’t do well on search engines and won’t actually reach the people the client wants to reach.”
Marc contributed a comment to the article which summed up his own personal experience in this area.
“I recently evaluated a website that targets a very small market and has zero search engine visibility, even when the meta tagged keywords are searched. All flash and no content on the index page to tie-in with the keywords, the robots.txt has eight errors, every page has the same exact meta tags with no relevancy to page content and that’s not all.
“The SEO was done by the web designers, who believe they know what they’re doing, but in reality made just about every mistake possible. Perhaps I should send them a copy of Peter’s book?”
Karl Moyse threw in his own viewpoint as a designer himself. “LOL at the web designers knowing SEO stuff, as someone with a design background I would question if that is totally the case, but having worked with plenty of designers, especially now in my Online Marketing role, I can only concur that a very large percentage of web designers and developers really haven’t got the faintest idea of what a search engine requires! Great article, keep them coming!”
Excerpted from Web Designers SEO