Google Page Rank Explained
Transcript of the MP3 Audio Lecture on Google Page Rank Explained by David Bruce Jr of CWP Tech Solutions in Frederick Md
Everyone wants to be #1 in Google. Google has to pick somebody to be number one. What happens if two companies are equally matched, like Coke and Pepsi. If they are equally matched on by every metric you can think of, they both have the same customer base, they both taste about the same, they both use the same Madison Avenue advertising agencies, they both advertise in the Super Bowl, Google has to pick one.
What a lot of people don’t understand about Google is that the algorithm that decides who gets to be number one has more to do with external websites than it does with your website. Customers will come to us and they’ll have a website and say Make my website number one in Google. And the method to do that is that I create dozens if not hundreds of extra websites to support their main website.
If both of these are equal, but only one, only one guy can be number one. And if somebody is number one that means somebody else is in second place. The way the algorithm works is number one that means somebody else is in second place. The way the algorithm works is called Page Rank. Its actually patented; its a play on words because the guy that developed it was Larry Page. Pages are ranked by according to how many other websites have their link on them. If another website has your link on it, in essence that website has voted for you. If Coke.com has one million, two hundred thousand external websites that mention Coke, Coca Cola, or Coke.com for it that is in effect one and a half million votes for Coke.com.
If Pepsi has three point two million other websites that mention Pepsi, Pepsi.com, or have a link Pepsi.com, Pepsi wins, even though they are both equally matched. I cant tell the difference between the two of them; I had a blindfolded taste test I wouldn’t be able to tell you which one is Coke, which one is Pepsi.
Why Does One Site Rank Higher Than Another Site?
That’s the $64,000 question for SEO (search engine optimization)
How many other sites have YOUR link on them is the single most important thing you can do to get YOUR website to improve in rank. There are lots of things you can do TO your website to optimize [...]
Google Page Rank is the actual term for the algorithm that determines why your little site ranks where it does and the big guys outrank you.
Wanna Rank Like The Big Guys?
Do What They Do:
Google Page Rank Visually Explained
CWP Tech Solutions
Your Business IT Support Services Go-To Guys
1446 W Patrick St Frederick Maryland 21702
|From Frederick Maryland IT Services
Frederick Maryland Business VOIP Services
by CWP Tech Solutions Inc
1446 W Patrick St #18
Frederick Maryland 21702
Fees For Search Engine Marketing and Social Media Optimization:
Social Media Optimization: 8 hours of one on one consultation, create social media profiles with SEO ranking specifically in mind. First Hour is exploratory, we may or may not choose to represent you, we will discover if we can realistically do something for your product or service in this first hour. Fee $100.00 per hour or $700 come into our shop at 1446 W Patrick St, Frederick Md or we can do remote log in where we can both move the mouse and I can answer questions over the phone live
Google Places or Google Local Business Listing ranking
Our SEO battle testing is showing us that Google Places (aka Google local business listings) often are the ONLY search results that display on a smartphone! Not only that – some of our local SEO clients report earning more ROI per advertising $ invested from a Google Places ranking rather than an Organic Google ranking. We provide guaranteed ranking in Google places for our small business clients Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps. Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2000 annually
We’re not talking about you showing up when your company name is Googled
Try this: IT Services Frederick Md (That’s our computer shop in Frederick Md)
Or this (our SEO client is divorce attorney Kelly Koch) Google Divorce Attorneys Corpus Christi
Or this (our client is Commercial Buildings Maintenance Inc) Google Commercial Cleaning Frederick Md (notice their company Facebook page is listed right below their top 2 listings?)
Keyword selection consultation: one on one consultation to select effective keywords $100.00 per hour Typically our clients have a long list of keywords they’d like to be found under, we counsel you should pick no more than 3 keyword phrases, sell one thing and sell it well.
You only have X amount of Google authority available to you at one time, attempting to spread a finite quantity of Google Juice over many keywords is counter productive in our experience. Every 6 weeks add 3 more keyword phrases to target, do NOT attempt all of them at once.
Managed Company Facebook Pages
Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:
$1000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others.
Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.
National SEO Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $14,000 annually $2000 up front, $1000 month to as much as $25,000
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions